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3 Live Video Technology Options for Your Business

From IPTV to locally using a wired network, the method your business uses to transmit video can have a significant impact on its results. From speed to cost and convenience, each video transmission channel has its own set of distinct advantages and disadvantages.

Your choice of technology is particularly important in a live video environment, where a good broadcast quality can make or break the event for viewers.  

In this post, we’ll compare three ways your business can transmit live video and list specific advantages and disadvantages of each option.

If you’re considering different types of video transmitting technology for your business, or just want to gain an understanding of modern digital video, the information below should help you gain a deeper understanding of which video transmission option is right for you.

Video Over IP (IPTV)

Video Over IP, better known as IPTV, involves the use of the Internet to distribute video from a specific source to viewers around the world.

In an IPTV broadcast, the video signal is transmitted from the source — most of the time, a video camera — to an IPTV encoder. The encoder converts the video into an encoded format that can be distributed online before transferring the live video feed to a server.

Viewers can tune in using their computer or smart device to watch the broadcast. They can also tune in using an IPTV decoder — known as a “set top box” — to decode the video into a format that’s compatible with their display.

The biggest advantage of IPTV is its scalability. Since the video content is transmitted over the Internet, it’s possible for tens of thousands of people (or hundred of thousands of people, for a major broadcast) to tune in using their own displays and mobile devices.

IPTV is also relatively inexpensive, making it great for small businesses that want to reach large audiences.

However, IPTV also has some downsides. Without a fast connection, latency can have a major effect on the quality of a broadcast for the viewer. It’s also important to have a powerful server if you plan on distributing your content to a large audience.

Wireless Video

Wireless video technology let your business to transmit live or pre-recorded video via a wireless network. Instead of using cables to connect a camera to a video source, you can stream video wirelessly from a video camera and transmitter to a receiver.

Although wireless video is becoming popular at home, it’s far more valuable for businesses as a method of transmitting live event video.

During a keynote presentation, for example, your business can use wireless video technology to transmit a camera feed to a receiver, which then broadcasts the content over IPTV to viewers at home or outside the immediate area.

The biggest advantage of wireless video is its value for events. If you need to transmit a video signal to several different displays within the same area, wireless technology is a fantastic way to do it.

However, wireless video does have some limitations. One is range. Because wireless networks have a limited range, many wireless video transmitters can only broadcast to devices in a select area. The maximum range for devices varies from 2,000 feet to up to two miles.

Fiber Optic Video

Fiber optic video transmission involves transmitting video from a source to a receiver using fiber optic cables. A fiber optic video system can either transmit video directly from a camera, or from a separate video source that’s connected to the fiber optic transmitter.

One advantage of fiber optic video is that it prevents quality loss, which is a common problem in live video situations. Because of the capacity and speed of fiber optics, video quality is high and losses are minimal or nonexistent.

Another advantage of fiber optic video technology is the distance it can cover. Since fiber optics are so fast, it’s possible to transmit video over a long length of cable without any latency issues, making fiber optic video ideal for events that take place over large areas.

Learn more about video, audio and data communications systems

We specialize in helping businesses of all sizes use of video, audio and data communications equipment to meet targets and achieve objectives. From high quality equipment to customized solutions, we offer a range of products and services for companies and organizations.

Contact us now to speak to our experienced staff and learn more about the best live video and video transmission options for your business.


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3 Industries That Can Benefit From Wireless Video Transmitters

Over the last decade, the world has gone wireless. From home and office computer networks to VOIP, wireless communications technology has converted a world that was once built for wires into one where both viewers and content creators expect wireless convenience.

While wireless technology is well established on the consumer side of media, it’s less common on the business side. However, new wireless video transmitters and production systems are starting to become popular in a wide variety of industries, for an equally wide range of reasons.

From retail to live events, a variety of businesses in many industries can benefit from adding wireless technology to their toolkit. Below, we’ve listed three industries that can see the biggest benefits from switching from wired to wireless video transmitting technology.


Over the last five years, IPTV has become increasingly popular with both large and small retail businesses across the United States. Being able to broadcast content to a variety of devices is an extremely valuable asset for any retail business focused on effective marketing and sales.

Wireless video transmitters make the process even easier. Instead of transmitting video from a source over ethernet or an Internet connection, wireless video transmitters let you send a video signal from a source to a variety of units without set top boxes or ethernet cables.

This means that in a retail environment, you can broadcast a wireless signal to displays around your store that list new products, special offers and upcoming promotions, all without any wires cluttering up the environment and affecting the customer’s experience.

All that’s required is a wireless video transmitter with a large enough range to cover your retail store, as well as wireless video receivers for each display.

Live Events

If there’s one industry that can benefit from wireless video transmission, it’s live events. For the most part, live events depend on wired video technology to transmit content from a source — in most cases, one or several cameras — to a variety of displays.

This, of course, has several weaknesses. Cables are a common point of failure in many event environments. Often, all it takes to disrupt a signal and affect a broadcast is excess foot traffic, damaged cables or improper setup in a specific area.

Using wireless video technology, event organizers can simplify the technology side of an event significantly, all while improving results.

During a presentation or keynote speech, video content can be transmitted to displays without annoying cables or bulky equipment. During a live event, camera operators can get in closer to the action without having to worry about potentially hazardous cables.

With many wireless video transmitters capable of sending broadcast-grade video over a range of two miles, even the largest events can benefit from wireless broadcasting technology.


A growing number of businesses are switching from closed circuit video to wireless video not only for in-store displays and presentations, but also for security.

Wireless surveillance cameras, which transmit video over Wi-Fi, have grown in popularity over the last five years. Once uncommon, they’re now a common sight in retail stores interested in improving security, reducing losses and keeping customers safe.

Beyond the convenience factor of wireless surveillance cameras, wireless video has major cost advantages for business. It’s reliable, easy to operate, low maintenance, and typically costs far less than an equivalent fiber optic cable network.

In addition to retailers, a growing number of homeowners are investing in wireless cameras for security purposes. Being able to back up video content and watch video remotely are regarded as some of the biggest selling points of wireless video transmission for home users.

Add wireless video to your business’s toolkit

We specialize in helping businesses start using wireless video, audio and data communication technology. From small businesses to large enterprises, we work with businesses of all sizes to design and engineer wireless and IPTV systems that do what you need, when you need it.

Would you like to learn more about using wireless video and IPTV for your business? Contact us now to talk to our experienced staff and learn more about the best options, equipment and solutions for your business.


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How IPTV Encoders and Decoders Work

IPTV encoders and decoders play an important role in the process of distributing video content to viewers. If your business depends on IPTV, high quality encoders and set top decoders are a valuable investment that will help you stream and view content online.

In this guide, we’ll explain how IPTV encoders and decoders work. We’ll also share information on how encoders and decoders fit into the process of streaming video content. In addition, we’ll explain why it’s important to invest in high quality encoders and decoders for your business.

How IPTV Works

IPTV, or Internet Protocol Television, uses Internet technology to add an additional dimension to traditional broadcast television: choice.

Instead of being limited by a predetermined schedule, IPTV allows viewers to decide what they want to watch, when they want to watch it. Television “on demand,” which most consumers are now familiar with, is an aspect of what’s possible using IPTV technology.

Behind the scenes, IPTV depends on both software and hardware devices. From the equipment used to film live streaming content to encoding equipment, communications equipment, set top decoding equipment and more, a surprising number of devices are involved in any IPTV stream.

The IPTV Process

Distributing IPTV content requires several devices. First, there’s the video source. For content that’s already been recorded, the video source could be a video file, a DVD or Blu-Ray disc, a reel of film or any other medium that can record and store video.

For live content, the video source is typically a camera. Since so many devices contain cameras today, the camera itself could be integrated into a smartphone or tablet, or it could be a high-end or professional video camera, DSLR or mirrorless still/video camera, or even a tiny action cam.

Video recorded by a camera is typically uncompressed and unprocessed, resulting in a gigantic file size that makes distributing the video over the Internet unfeasible.

This is where an IPTV encoder enters the picture. An IPTV encoder takes the content from the video source, whether it’s a live recording from a camera or an uncompressed video file from a digital storage device, and encodes it for distribution over the Internet.

Video encoding involves converting the video file into a format that web browsers, smartphones and other devices support. It also often involves compressing the video to a more manageable file size and quality level, which lowers strain on the hardware and improves transfer speed.

Once a video is encoded, it’s usually stored on a web server, from which viewers can tune in and access the video.

Finally, the IPTV decoder’s role is to receive the content and decode it into a format that your television or other digital device can play.

IPTV decoders prevent piracy and unauthorized viewing of content. Since the video content is encoded, viewers need to have a compatible decoder in order to decode the content and watch it using their computer or television.

For IPTV on a television, the most common type of decoder is a “set top box” — a small device that connects to your display and decodes the video content. Like most IPTV devices, set top boxes can range from inexpensive consumer units to high-end decoders for enterprises.

What IPTV equipment do you need?

As a business, your IPTV equipment needs will ultimately depend on how you plan to use IPTV to distribute content. Enterprises with multiple offices and locations, for example, have different needs from hotels that need to distribute content to hundreds of rooms, suites and displays.

The key to effective IPTV is to understand your needs and work with an expert to determine the best encoding and decoding hardware to help you achieve your objectives.

Speak to the IPTV experts

We specialize in helping businesses of all sizes transmit and distribute video using IPTV. From small, growing businesses to industry-leading enterprises, our experienced team can help your business effective use IPTV to distribute and receive digital content.

Would you like to learn more about using IPTV for your business? Contact us now to learn more about the benefits of IPTV, how your business can use IPTV and the most effective equipment for your needs.


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5 Benefits of Enterprise IPTV for Businesses

For businesses of all sizes, communication is key. Being able to clearly communicate with your employees, executives and contractors can give your business a measurable edge in response time and its ability to quickly execute on new projects.

From email to in-person meetings and conferences, enterprises rely on a variety of methods of communication. One increasingly popular and important communications channel is enterprise IPTV — internet-based video.

Enterprise IPTV has several benefits for businesses. It’s fast, affordable and easy for a business in any industry to implement. It can also be a valuable communications tool for speaking directly to your team or communicating with customers.

Below, we’ve listed five benefits of enterprise IPTV for businesses in a variety of industries, from professional services to hospitality, manufacturing and more.

IPTV uses your existing network

One of the biggest advantages of IPTV is that it uses your existing network instead of requiring a new one. As such, there’s no need for new cabling or large amounts of hardware to be set up throughout your building.

IPTV distributes content using an IP-based network, meaning there’s no need for cabling, media satellite dishes or other communications hardware.

If you want to use IPTV within a single building, it’s easy to set it up using your existing ethernet technology. For companies with multiple locations, IPTV integrates easily with your existing web server, allowing people in remote locations to easily access content online.

It’s compatible with a large range of devices

Unlike physical media, such as DVDs or solid state storage, which often can specific hardware to operate, IPTV is easy to watch using any display technology. You can stream IPTV content to a smart TV, a computer display, a smart device and a wide range of other devices.

This makes IPTV a great option for enterprise businesses with employees in an office setting, in manufacturing plants and work sites, and in the field. Instead of depending on specific hardware to view content, you can easily broadcast important content to almost any device.

IPTV scales easily, with no viewing point limit

Because IPTV uses an IP distribution network, there’s no limit on the number of people that can watch your content at once. This makes it easy to enterprise IPTV to broadcast announcements and other business-related content to your entire workforce at once.

From conferences to training exercises, this lack of limitations makes IPTV highly effective for businesses that thrive on communication. For example, you can broadcast an announcement about a new policy, product or service to your entire team at once, instead of doing so locally.

IPTV gives viewers more control than ever before

Traditional broadcast TV limits what viewers can and can’t do. If someone misses an important detail and wants to backtrack to find it, they might not be able to do so. If a viewer wants to go back and rewatch certain content, they might need to wait until the next broadcast.

IPTV, on the other hand, gives viewers almost total control over how they watch content. In case someone misses an important detail, they can “rewind” and watch it again. If a team member is absent and needs to watch content after other people, they can easily do so at their own speed.

IPTV is extremely cost effective

From the low costs of enterprise IPTV hardware to the improvement in productivity IPTV makes possible, the overall cost of IPTV is extremely low. In fact, for most businesses, IPTV creates a significant positive return on investment in improved productivity, efficiency and output.

Instead of buying hardware specifically for the purpose of watching video, IPTV gives your staff the power to watch video from any internet-enabled device. Lean, efficient and effective, IPTV is a cost effective communications channel from which any enterprise business can benefit.

Add IPTV to your company’s technology toolkit

At VidOvation, we specialize in helping businesses of all sizes, from SMEs to large enterprises, get started with IPTV technology. Our experienced team can help you with every aspect of IPTV, from design and engineering to systems integration, project management and more.

To learn more about our services, please contact us now. Our experienced team is available to learn more about your business’s needs and provide the expertise you need to make IPTV part of your business.


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Jim Jachetta of VidOvation at IBC Show

I will be traveling to the IBC Show in Amsterdam.  I look forward to customer and partner meetings.  Contact me to schedule a meeting or to have dinner.  I am available Friday evening, September 13th through Monday, September 16th.  Thanks and safe travels.


Jim Jachetta

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