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Author Archives: Troy Harrington
Pro:Idiom & Verimatrix Digital Rights Management for IPTV with DirecTV, Dish Network & Cable
Why do I need Digital Rights Management or DRM?
The major studios, DirecTV, DISH Network and other television and media distribution providers all require some form of Digital Rights Management or DRM.
You can not legally distribute, store or record any media or television content without a Studio approved DRM system.
As we understand it, the Digital Rights Management (DRM) rules agreed upon by DirecTV, Dish Networks, and the Studios are going to be more strictly enforced now that AT&T and DirecTV have merged. DRM encrypts the video streams when we distribute video over an IP network. This prevents high definition or HD content from theft or piracy. How are you addressing the new DRM requirements?
The way bonded cellular technology can help you save money is by
eliminating your Satellite Truck, your ENG Truck or your Mobile
Let’s crunch some conservative numbers. Take the daily rental of a Sat
Truck, say, $2500 per day. Assume you rent it 25% of the days in the
year for your workow operations. You will come up with a number
close to $250,000. Obviously, some people might use a vehicle more
or less, so that number varies.
I think you’ll get the idea that bonded cellular solutions are not that
expensive. The technology has come such a long way… with latency
as low as three seconds, we can deliver broadcast quality video live
on the air. If it makes sense for your business workflow, if it makes
sense for your business model, we’re here to help you maximize
your revenue and ease your workflow. At the end of the day, if we
can save you a lot of money, that’s a win-win for everyone.
One of the challenges in selecting new technologies , such as accelerated file transfer, for video workflows is balancing current needs while anticipating how emerging trends will evolve. A sports analogy from “The Great One” is going to where the puck will be, not where it is. In this white paper, we make a case for applying operational sciences to media workflows as a way to ensure a media company is ready for how the majority of their of users are engaging with them today and, more importantly, in the near future.
In the early 1900s, a news scoop would last days until the next edition of the paper was printed. Media companies benefited from circulation numbers that were built by adding
the number of times people would potentially share their copy of the paper when done reading it. Fast-forward to today and progressive media companies are concerned
with every second it takes to publish assets. They also require social sharing to garner enough impressions to fuel their advertising machines.
In the digital age, time to publish and time to air are critical measurements. Social sharing of certain types of short-form, ad-supported content now generates 80% of audience discovery. This means that the first media asset published and shared picks up exponential distribution compared with the second asset and so on.
A single share from one consumer leads to five friends sharing with five additional friends. As this sharing takes place, data science platforms like Google and Facebook weight the velocity of shares and surface the content to the top of other discovery platforms,
such as search engines. A simple designer dress or a grumpy cat can generate millions or even billions of impressions for publishers in just a few short hours.
smaller window to monetize. Every second of the trend cycle equates to real revenue.
Bonded cellular uplinks such as AVIWEST’s Broadcast-grade DMNG PRO180 offer a higher level of reliability and sophistication
Seen this question before? We’ve been talking about it for years. Many agree the answer is still no, satellite is not dead… but it is expensive!
So what’s stopping us from abandoning satellite video contribution for a low-cost alternative like bonded cellular video transport?
We’ve witnessed cellular network expansion, the introduction of 4G/LTE and the perfection of bonded cellular video uplinks by manufacturers like AVIWEST. So what’s holding us back?
Truth be told, broadcasters transmit their video as if souls were on board! For a major broadcast video transmission, the possibility of an over-crowded cellular network causing a dropout is unacceptable. 3G/4G uplink solutions are small, cheap, light, fast, and simple, but will they always be a second choice to their predecessors due to reliability factors?
Absolutely not! The question is about choosing the right tool for the job. At the end of the day, cellular is another tool in our belt to help us. As of this writing, bonded cellular dominates in terms of price, simplicity, maneuverability, and adaptability.
These units work very well in most situations. In many cases, bonded cellular is the optimal choice simply due to cost savings. Freeing up capital for other expenses is one of the primary reasons for the recent success of cellular providers. Money is saved by deploying a slim crew (sometimes one person) to efficiently capture and contribute the live video content back to master control. Cellular also enables us to capture video in new areas and in new ways than before, handling a wide variety of situations that other systems simply cannot adapt to. Many times, we see people reach for bonded cellular simply because it’s easier to handle. In some cases, bonded cellular is the only choice. Consider the environment below!
Regardless of all of the advantages, a remarkable reliability is still of the utmost importance. If you are searching for a reliable bonded cellular solution, I urge you to consider AVIWEST. Broadcast-grade bonded cellular uplinks such as AVIWEST’s DMNG PRO180 offer a higher level of reliability and sophistication. AVIWEST is aiming to be the broadcast-grade version of 3G/4G uplinks. Their proprietary technical design enables the improved handling of harsh & inconsistent environments. It may be just the tool you are looking for.
Content & Communications World (CCW) is the NAB of New York, New York. This monumental media & entertainment event on the United States East coast will bring you into a realm of next-gen technology enabling your organizations to “do the impossible”.
Guest Pass Code: NY3624
You will find conferences on news, live event streaming,editing workflow, motion graphics, visual effects, production techniques, color and finishing. However, if you are looking for help with the transmission of video, Jim Jachetta of VidOvation may be the person you want to speak with. With a history of pioneering custom video transport solutions such as this one, Jim can help you come up with an affordable way to get video from anywhere to anywhere else using wireless, cellular, ip/ethernet, fiber optic, or cable/coax technologies.
VidOvation will be demonstrating a low cost IPTV system as well as the newest version of the AVIWEST DMNG PRO180, a remarkable bonded cellular uplink system that is changing the landscape of bonded cellular in the United States. Please use Guest Pass Code NY3624 and stop by and take a look at VidOvation Booth 1442.
One of the hot workshops is “The Newsroom of Tomorrow: Balancing Better, Faster and Cheaper”. The trick here is to use more automation in the editorial process in place of human judgement in order to lower costs, but not to the extent that the content quality is sacrificed. We are also looking at impact of 3rd party tools and outsourced solutions on a newsrooms workflow and a variety of other TV newsroom technology challenges.
That workshop unfortunately doesn’t address bonded cellular technologies, but the title nearly demands it. Bonded cellular technologies have a very promising future for “better, faster, and cheaper”. Any newsroom looking to gain an edge already leases or outright owns a few uplinks already. This technology is only going to become more prominent as cellular networks expand and strengthen.
So the question for broadcasters has transformed from, “Should we use bonded cellular systems?” to “Which system should we use?”
Manufacturers are continually tweaking and perfecting their bonded cellular video uplink systems. Each broadcasting entity is unique and will have preferences that render one bonded cellular provider best for their needs.Ultimately, a close look at the specs and a real world demo are the only surefire way to know which system is best for your organization. We’ve partnered with AVIWEST to bring what we believe to be the most robust bonded cellular uplink to the United States. Come see it at VidOvation Booth 1442.
Guest Pass Code: NY3624