Icarus was Right – Fly Closer to the Sun with Seth Godin

I had the extreme pleasure of meeting Seth Godin last night. His latest book, The Icarus Deception, recounts the story of Icarus who flew too high and too close to the sun and drowned in the Ocean.  According to Mr Godin, the story was actually changed.  Originally it was considered dangerous to fly too low and you would get stuck in the murky fog. 

Icarus had it right - Fly closer to the sun

Seth states that we have to create ART and stand out in a world of abundant choices.  There are too many media choices and volumes of information on the web giving customers and consumers ABUNDANT choices.  Icarus had it right, we need to FLY CLOSER to the SUN.  We need to be extraordinary  The products we make and the services we provide need to be art and unique so we have a chance of standing out in a world of over abundance and too many choices.

At VidOvation we strive for the extraordinary.  We excel at understanding our clients business so we can help solve their problems and issues.  Lets follow Seth and create more ART in everything we do.

About Jim Jachetta

Jim Jachetta, EVP & CTO of VidOvation Corporation, has over 25 years of experience in designing, integrating and delivering video audio and data communications systems over wireless, IP networks and fiber optics. Jim drives VidOvation to create solutions using world class technology to make the “impossible” and “never been done before” a cost effective, everyday solution aligned with your business goals – modern technology, creatively implemented to meet your business needs, easy to support, and delivered at a price point that leads the industry.

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2 Responses to Icarus was Right – Fly Closer to the Sun with Seth Godin

  1. Cool, the meeting of two living legends. Seth is quite a visionary. I’d be awed to meet him.

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